
CERTIFICATION PROCESS
Certification Program
The Certification Program was built to highlight the diversity that each service provider brings to the platform by offering them a certification system to help B2B service providers self-identify their veteran, racial minority, gender, activity, or participation identities, and connect with buyers looking to procure services from diverse vendors.
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CRITERIA
What Are the Criteria for Becoming Clutch-Certified?
There are requirements for joining Clutch’s certification program, which is designed to help socially and/or economically disadvantaged vendors market their businesses and connect with buyers who seek their services. There is zero cost to apply for Clutch’s certification program. The criteria to become Clutch-certified are as follows:
Minority-Owned Business Certification
- Must be at least 51% owned by minority group members who are US citizens. We abide by the federal definition of minority groups, “by a member (or collection of members) of four ethnic or racial groups: African Americans, Asian Americans, Hispanic Americans, and Native Americans” with the addition of members from MENA; the Middle East and North Africa.
- Companies without a previous third party certification are subject to a video interview, where they verify their application information.
- Companies may be subject to additional proof of identification
Veteran-Owned Business Certification
- Be at least 51% owned by a veteran
- Companies without a previous third-party certification are subject to a video interview, where they verify their application information.
- Companies may be subject to additional proof of identification
LGBTQ-Owned Business Certification
- At least 51% owned by an LGBT person
- Exercises independence from any non-LGBT business enterprise
- Companies without a previous third party certification are subject to a video interview, where they verify their application information.
- Companies may be subject to additional proof of identification
Women-Owned Business Certification
- At least 51% owned by a woman
- Companies without a previous third party certification are subject to a video interview, where they verify their application information.
- Companies may be subject to additional proof of identification
Disability-Owned Business Certification
- Must be at least 51% owned by a person with a disability
- Companies without a previous third party certification are subject to a video interview, where they verify their application information
- Companies may be subject to additional proof of identification
QUOTES
Check Out Certified Business Owners
Jackie Camacho-Ruiz Founder of JJR Marketing
Octavia GilmoreFounder of Creative Juice LLC
Jonathan OchartFounder of The Postcard Agency
"Our team is 75% Hispanic, and we have ties to multiple Hispanic clients, events, and initiatives. It means so much to be able to have the certification from Clutch as a women-owned and minority-owned business."
"Creative Juice is an award-winning, millennial, minority-owned, female-led creative agency. Using our unique perspective, we create fun, bold, forward-thinking design solutions for all our clients."
"Through my marketing agency, we’ve served nonprofits like Miami Beach Pride and TransNewYork, helping them secure new donors, raise money, reach underserved people within the LGBTQ+ community and even save lives. Clutch’s certification will support us in our mission to make the world a more loving, kind and tolerant place, especially when it comes to supporting LGBTQ+ people.”
BENEFITS
How Can My Company Become Clutch Certified?
Fill Out the Identification Form
Simply input your information into our certification form. Please make sure to mark how you identify, include your business registration, and give a written statement on what this certification means to you.
Attend a Video Interview
If you haven’t been previously certified by an accredited third party or you choose not to provide your certificate, you will need to complete a brief 5-minute video interview with our certification committee to verify your application materials
Receive Confirmation
Applications are processed on a rolling basis. You can expect to receive a response within 1 to 3 business days of application submission. Once certified, you will appear on the relevant directory pages.
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MARKETING OPPORTUNTIES
Promote Your Certification

Blog Content
Request a free blog for your website that showcases your reviews and recent achievements.
Contributed Content
Showcase your industry expertise by applying to write for Clutch or one of its sister websites.
Badge
Receive a badge to post on your website highlighting your certification.
Submit a Video
Create a short video about your unique experience/perspective and we will share it on our social media.
Share Your Story
"I want to thank all the women pioneers in the field that have allowed us to choose the pathway we'd like to have."
"When we lost our jobs and were laid off, we turned that adversity into a company."
"My mission was to create a company of equality and with 60% of women on our team, I'm proud to see my mission accomplished"
CONTACT US
Have Questions About Certification?
Simply email certification@clutch.co for questions about the program or a status update on your application.
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